AIM TV 25 Years Throwback – “Help Change TV” Nielsen Media Press Conference
AIM TV GROUP’S 25th ANNIVERSARY THROWBACK: As my company, AIM TV Group, continues to celebrate its 25th year in existence, I thought I’d share my first “press conference,” which occurred circa 2006 or 2007, I estimate. Our “Help Change TV” and “Change The Sample” campaign to convince Nielsen Media Research to count the U.S.-born segment […]
The Cable Strategy Tragedy
THE CABLE STRATEGY TRAGEDY: Too easy, I know, and sad but almost always unsaid, so I’ll say it. This is just the latest shoe-to-drop and consequence of cable TV’s not-too-long-ago obsession with “reality TV” and “over-the-top” characters that eventually helped put yet another nail in cable TV’s coffin. Just 10 or so years ago, the […]